Laufey Jónsdóttir
Designer // Illustrator // Project Manager





WORK

2007-present
Freelance illustrator and designer. Clients include; Icelandic Design Center, Íslenska auglýsingastofan, Landsbankinn, Reykjavík City, Culture Night, National Museum of Iceland, Bast magazine, Nýtt Líf magazine, Nautnabelgur restaurant and more.

2013-present
Teacher at Iceland Academy of the Arts.

2014-present
Member of the Executive Board, Icelandic Design Center

2012-present
Chairman of the Icelandic Fashion Council.

2010 - 2013
Designer and shop manager at STEiNUNN.

2010 - 2012
Member of the Executive Board, Iceland’s Fashion Council.

2010 - 2011
Project manager and creative director for the Icelandic Fashion Council at DesignMarch.

2009 - 2010
Creative director at Blik.

2005
Internship with Paris based fashion designer Gaspard Yurkievich (February).





EDUCATION AND COURSES

2014
Course "Founding and Operating Small Buisnesses" at the Innovation Center.

2004-2007
Bachelor of Arts, in Fashion and Textile Design from Iceland Academy of the Arts.

2006
Exchange student at Gerrit Rietveld, Amsterdam.

2000-2004
Matriculation examination from Menntaskólinn í Reykjavík, department of natural science.





SOLO EXHIBITS

2015
Exhibit "Persona" at the Nordic House, Reykjavík, Iceland.

2012
Fashion illustrations. “Draw the line” at STEiNUNN gallery, Reykjavik, Iceland.





EXHIBITS

2013
Fashion Illustrations for the exhibit “Framed”, curated by Heiða Jónsdóttir, celebrating the art of fashion illustration while exploring the diversity of Icelandic fashion designers.

2012
"Best of DesignMarch so far". Exhibition co-curated by Aurora Design Fund and Form Magazine for Nordic Design and Architecture. Shake video shown.

2011 – 2012
Fashion illustrations for the exhibit “Fashion, Gowns and Corsets” at the National Museum of Iceland.

2010-2011
Curator for “Shake” exhibit at 101 Gallery, for the Icelandic Fashion Council.

2010-2011
Art Director for “Shake”, video for the Icelandic Fashion Council. Premiered at DesignMarch opening ceremony at Reykjavík Art Museum, Iceland.

2010
“Blik” Fall 2010 Fashion Show. RFF, Reykjavík Fashion Festival. Iceland

2010
”Blik” Showroom at “Gallery”, Copenhagen, Denmark.

2010
“Blik” Fall 2010 at “Reykjavik Showroom”. Reykjavík Art Museum, Iceland.

2008
Fashion show. “Baltic Fashion Guests” in Germany. This years fashion guests were from Denmark.

2008
“Designers Nest” fashion show and showroom during Copenhagen’s fashion week.

2007
Student Fashion show. Iceland Academy of the Arts graduation show.






PUBLICATIONS

2014
Illustration for the Gender Numbers booklet of the city of Reykjavík.

2014
Identity concept and design of the DesignMarch identity, published by the Icelandic Design Center.

2013
Series of illustrations in the Human Rights booklet, published by the city of Reykjavík.

2012
Illustration accompanying the article "Festival Season: Make Love not rape", published by Bast Magazine issue no. 5.

2012
“Draw the Line”. Series of fashion illustrations, published by Nude Magazine in June.

2012
Fashion illustrations in the catalogue “Fashion, gowns and corselets“, published by the National Museum of Iceland.

2011
Illustrations in the book VAXI-n by Karl Berndsen, An Illustrated guide to dressing according to body shape.

2009
Fashion Illustrations, published by Nýtt líf.

2009
ArtFart Performance Festival, design and layout for promotional material. With Guðni Valberg.





COMPETITIONS

2013
Winner. "DesignMarch Identity 2014", competition held by the Icelandic Design Center. Team member: Friðrik Steinn Friðriksson

2012
Second place. "Icelandair" competition held by the Icelandic Design Center. The task was to improve and strengthen the food experience of travelers onboard Icelandair. Team members: Guðni Björn Valberg and Hallgerður Hallgrímsdóttir.

2009
Winner. "Design for Export" competition held by the Icelandic Design Center. Knitwear collection, Blik.

2008
Runner up award. “Designers Nest” competition at Copenhagen’s fashion week. "The Designer's Nest Award was created to reward a particularly skilled and promising design-student with an accolade from the established world of fashion and design."